True North Gear® is a family-owned and operated company founded in 1992 by Alyx Fier. True North® has grown from a one-man operation to an ISO 9001 registered company whose products are distributed worldwide. In addition to packs and bags for firefighters and SAR under the True North® label, our products include a broad range of fire-resistant clothing under the DragonWear™ label. Though we've grown, our headquarters are still in Seattle, Washington just up the street from the garage where we started.

From the beginning True North's philosophy has been to provide innovative products at competitive prices, then back them up with a lifetime warranty and great customer service. The praise and the criticism we've received over the past two decades has helped make us who we are today. If you've ever felt there was some way to improve our products or service - even if it's only a little bit – we'd appreciate you taking a moment to share your thoughts.